App 用户获取
Unity Ads
专注游戏内广告的移动广告网络，触达数亿游戏玩家，激励视频和可玩广告形式表现突出，游戏 UA 必选。
主要用途
Unity Ads is a mobile advertising network and monetization platform built around the Unity game engine and its broad reach into mobile gaming inventory. On the demand side, user-acquisition teams run install campaigns that place rewarded video, interstitial, and playable ads inside thousands of games, targeting and optimizing toward installs and in-app events. On the supply side, developers monetize their own games with the same formats and mediation. Because it is deeply tied to the gaming ecosystem, Unity Ads is especially relevant for game publishers seeking scaled, performance-driven installs, and it integrates with the LevelPlay mediation stack and SKAdNetwork measurement so iOS campaigns can be tracked and optimized within Apple's privacy framework.
所在链路
Sits on the mobile-UA buying side, sourcing in-game install traffic that your MMP and SKAdNetwork setup then measure.
核心功能
- Install campaigns across mobile game inventory
- Rewarded video, interstitial, and playable ad formats
- Optimization toward installs and in-app events
- LevelPlay mediation for publisher monetization
- SKAdNetwork-compatible measurement for iOS
适合谁用
- Game publishers acquiring users at scale
- Buyers who want playable and rewarded formats for mobile games
新手提示
- Lead with playable or rewarded creatives — they tend to outperform static in games
- Configure SKAdNetwork and your conversion value schema before scaling iOS spend
- Feed in-app event signals so the system can optimize past installs toward real value